If your company is still not present in the digital world, it is already late. In fact, while you’re reading this article, you might make some sales. And if you don’t have e-commerce, you must at least have heard about the potential of digital and companies that have already increased their revenue since they started selling online.
Bringing your business online does not mean migrating your entire business. Becoming a hybrid company does not mean completely abandoning the physical component, but being present in both and enjoying the advantages of both. In fact, having a physical store to complement the online store is a huge advantage and you should use it in your favor because it gives you more credibility and gives you confidence.
The good news is that you don’t have to make this transition alone. We specialize in creating digital solutions for companies and we have already created online stores integrated into a hybrid business model for several companies, already profitable and growing online.
If you’re thinking about taking the plunge online and making your business hybrid, we’ve left some things to think about in order to make the transition to your business model a success.
Online logistics platforms
In a business, whether physical or digital, good management depends on organizational and administrative capabilities. Online order management and logistics platforms are becoming increasingly current and simple, making everything you need to know present in a single platform that is easy to work with.
For example, an e-commerce platform developed by digitalpitch is built from scratch and customized for each client and integrates with a wide range of ERP (Enterprise Resource Planning), which are useful and simple and hold real know-how of your business.
How will you put your products online?
You have already agreed to test the advantages of digital and put some of your products online. Then, another important question will arise: should you create an e-commerce for your business or join a marketplace?
✓ E-commerce: When creating e-commerce for your business, this space is yours and yours alone and you can tailor it to your brand needs and audience interests. You have full control and no competition, but the cost of acquisition is borne entirely by your business, which requires some investment.
✓ Marketplace: instead of using its own platform, it will be a marketplace and take advantage of its high traffic, notoriety and credibility at a lower cost, since these platforms generally operate with a commission on the sale. On the other hand, you will have to compete in this space with your competitors.
What return do you expect from your e-commerce?
What return do you want to get from your investment? When embarking on the adventure of e-commerce and online commerce, it is important to manage expectations. Set goals and projections, but be realistic and rational. In the first few months expect to make a big initial investment in traffic and only after a few months can you start to see a return.
At digitalpitch.ch we usually say that e-commerce is a marathon, not a sprint! It’s a process that requires you to be aware of many fronts, but with patience and investment, your online store can pay off and become a profitable source of income.
Stage of selection of an event fair suitable for your company
The number of specialized events organized around the world is impressive. But how do you find the right one for your business? In order to avoid hassles and unnecessary searches for information, and to quickly decide on your choice, we suggest that you systematically divide your search into two simple steps.
Assess industry association activity at the show
When you are entering a new market, making a name for yourself in a particular sector, it is important to know the support and participation of certain specialized associations in the event. In most cases, there is more than one and they have different statuses at each trade show. Review the event visitor profile to determine if the event’s target audience matches your goals of finding a very specific set of customers.
Research the intentions of your competitors and their affiliation with particular associations and unions. Find out if they intend to attend or participate in the exhibition you have chosen. This information is available in the exhibition organizers’ information documents and is not confidential.
If your company is a member of an industrial association or union, find out what they plan for the show you have chosen: participation, sponsorship, partnership. There are probably other events that you did not initially think of, but which have been highlighted by market leaders and authorities. Such exhibitions are worth attending – participation in such exhibitions promises new useful contacts and interest of experts.
If trade associations have decided to support a particular show, it means that they, together with the organizers and exhibitors, hope to attract the attention of a very specific audience of visitors. It is worth finding out. Who are the special guests and invited experts? Does the customer capacity of the potential trade show visitor align with your business goals? Will your audience be interested in your product? Among the exhibiting companies, which ones will compete with you at the fair? Also, consider the image of your potential customer in your analysis.